Find your why

Have you found yourself having these thoughts?

“I need to exercise more, but can’t find the time”

“I can’t seem to get motivated”

“It is too hard to exercise and eat right”

One of the main reasons many of us don’t achieve our health and fitness goals, or any life goal for that matter, is because we haven’t taken the time to really form a strong why before we start.

An emotional reason for why you want to achieve a goal.

You might think that’s easy… my why is wanting to lose weight. Or my why is wanting to have bigger muscles.

But this may not be the real reason. 

The real reason may be in your subconscious.

Why a strong WHY is so important

Your why is usually something that goes much deeper than surface level reasons such as wanting to lose weight.

For example, my why for quitting a secure and comfortable job to go through the challenge of starting a health and fitness business from scratch goes way beyond just wanting to start my own business.

There was a deep intrinsic empathetic connection to the many people who really struggle to live a healthy lifestyle. I knew it wasn’t their fault to be going through issues such as being overweight or struggling with anxiety. We are all a product of the social norms we are brought up in and unfortunately the current social norms are to eat processed food and live in a constant state of stress. 

As I’m someone who went through the pain of conforming to these unhealthy social norms and then becoming more conscious to live a healthier lifestyle, I knew it was my purpose in life to share this passion and help people live healthier lifestyles. If I didn’t act on this innate realisation, I knew I would regret it.

This is also the case for transitioning to a predominantly vegan (whole food plant based) diet. Nothing pains me more than to know that innocent sentient beings are bred into the world to go through the trauma of the conditions in factory farming just to satisfy our taste buds.

These deep emotional reasons make it much easier to stick to my guns during challenging times and are much more powerful than just wanting to start my own business.

Those that have a why, can bear any how – Friedrich Nietzsche

How to find your why

You need to get to the root of your why.

There is no wrong why.

A method to do this is to ask yourself why questions 5 times. 

For example, you might want to lose weight.

Why do you want to lose weight? Because I want to lose my belly.

Why does that matter? Because I want to be able to play with my children without my weight getting in the way.

Why do you want to play with your children? Because then I think I will have respect for myself.

Why do you want to have respect for yourself? Because when I have respect for myself, I am a more confident and able parent.

Why do you want to be a more confident and able parent? Because then I will feel like I am a better role model for my children to follow.


This person doesn’t want to lose weight. They want to feel more confident to be able to be a good parent and role model for their children.

That is a deep emotional why and that is what is really important.

So take 10 minutes to write down what you want to achieve. Then ask why questions 5 times. 

Write down the answer to question 5 and then put it in various places where you will see it. The answer to question number 5 is what will motivate you to achieve your goal.

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